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Soccer as a Service

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As some of my friends are aware, this past weekend I ran the largest Memorial Day youth soccer tournament in the country.  While the event basically ate the month of May (and good parts of April, March, and many earlier months) it was a once(?)-in-a-lifetime experience and incredibly rewarding.

Before I sound like I’m taking credit, I should first of all acknowledge that personally I did only a tiny portion of the work – this event never could have happened without the help of dozens of volunteers who put in countless hours, as well as our partners at Mass Premier Soccer, and last but certainly not least Mark Miskin, the Executive Director of Needham Soccer Club.  I may have been the ‘Director’, but Mark built this Tournament.  Thank you to all of them for making it such a success.

As all-consuming as the event was (584 teams playing 1020 games across 56 fields in 3.5 days), things went quite smoothly.  The good weather (with the exception of a few brief but powerful thunderstorms on Saturday evening) certainly helped, but it was also made much easier by technology.  So I figured I’d give a shout-out to some of the tools and technologies that helped us:

  • GotSoccer – our core Tournament management system – fully hosted and managed.
  • BlueSombrero – content management for our Tournament website
  • DropBox – the ‘MVP’ of this year’s event – DropBox played an absolutely huge role in managing this year’s event.  We used it to share numerous folders and all kinds of documents – spreadsheets managing our seedings and schedules, Word documents, scanned .PDF forms submitted by teams, etc…  Our previous Tournament Director gave up the role last year (leading to my battlefield promotion) in large part because he moved to the UK – yet using DropBox he was able to continue participating almost as if he was right here in MA
  • Constant Contact – our e-mail platform (also – full disclosure – my client) – helped us keep players, coaches, managers and families informed and aware of everything going on.
  • Box.net – used it to host some of our public documents and spare participants the need to download 13 Meg .pdf files
  • Google Docs – document sharing, and also our post-tournament survey
  • Google Voice – used to provide a number for participants without overwhelming a single voicemail, and also the ability to share voicemails with the right people
  • Skype – internal communications
  • Twitter – external communications (of course) – although we really didn’t use Twitter as well (or get as much out of it) as I would have liked.
  • Facebook – setup the requisite Facebook fan page
  • Microsoft Office – although we used Google Docs heavily, Office was definitely used for some of our bigger, more heavy-duty files.  Sometimes you just need a Pivot Table…

It should be noted that, other than Office, none of this required any downloads, installs, or anything else resembling ’software’.  The entire event was run almostt entirely online – and other than a few overloaded servers here and there, basically came off without a hitch.

For those of you who are interested, final results can be found here.

Congratulations – and thank you – to all of our participating teams, and their families and supporters.

Now, excuse me while I take a nap…

Soccer as a Service is copyrighted by Chris Selland. If you are reading this outside your feed reader or email, you are likely witnessing illegal content theft.


Enterprise Irregulars is sponsored by FinancialForce.com, Salesforce.com and Workday.


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